PR Guides and Templates
Practical writing on public relations for people who have to make the decisions, plus a free template you can use straight away.
Guide
What Does a PR Agency Do?
What a public relations agency actually does day to day, how PR differs from marketing and advertising, how agencies charge, how to tell whether the work is paying off, and the mistakes worth avoiding.
Template
Media release template
A one-page structure for a media release: headline, dateline, lead paragraph, supporting detail, quote, boilerplate and media contact, with short notes on each part. Free to download and use.
Need advice on your situation?
Guides are general information. For advice on a specific announcement, issue or story, see our services or get in touch.